Bookmarklet Tools: One-Click Site Analysis

Analyzing competitor sites requires copying URLs, opening analysis tools, pasting, and clicking. Bookmarklets reduce this to one click: view any site and instantly see its backlink profile or traffic data.

How Bookmarklets Work

Browsers allow JavaScript URLs in bookmarks. Instead of navigating to a page, clicking the bookmark executes code. That code can read the current page URL and open analysis tools pre-populated with that domain.

Ahrefs Backlink Checker

Save this JavaScript as a bookmark URL:

javascript:window.open('https://ahrefs.com/backlink-checker/?input='+encodeURIComponent(window.location.hostname))

When browsing any website, click the bookmark. A new tab opens showing Ahrefs’ backlink analysis for that domain. No copying or pasting required.

Similarweb Traffic Analysis

Adapt the pattern for Similarweb:

javascript:window.open('https://www.similarweb.com/website/'+window.location.hostname)

One click reveals traffic estimates, source breakdown, and competitor comparisons.

Building Your Toolkit

The same pattern works for any tool that accepts domain parameters in its URL. Google PageSpeed, Whois lookups, security scanners: any service with URL-based queries becomes a one-click bookmark.

During competitive research sessions, these shortcuts compound. Checking dozens of sites takes minutes instead of hours. The friction reduction encourages more thorough analysis.

Browser Setup

Add bookmarks to your toolbar for frequent access. Name them clearly: “→Ahrefs”, “→SimilarWeb”, “→Speed”. The arrow prefix groups them visually and suggests their action-oriented nature.

Bookmarklets represent zero-cost productivity improvements requiring only initial setup time.