Chapter 1: Hacker Mindset & Strategy

Mindset & Strategy

Build the right “traffic asset mindset” and leverage small advantages for big wins.

Chapter Contents

This chapter contains 8 articles to help you establish the correct SEO mindset:

1. Websites as Compound Assets - Websites are digital assets with long lifespans and compound growth
2. SEO as Service - Rankings are the result; satisfying user intent is the cause
3. Grassroots Theory - The world runs on execution, not perfection
4. Search Everywhere - Google isn’t the only search entry point; social SEO is rising
5. Long-Tail Strategy - New sites have low authority; don’t compete for head terms
6. 2025 Ranking Factors - Freshness, E-E-A-T, and user engagement matter more
7. Website Portfolio Strategy - Diversify risk with multiple traffic sources
8. Brand vs Traffic Sites - Long-term brand building or short-term arbitrage?

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